We wanted the system to be bold, experimental, colorful and playful. Most importantly, We wanted to include hand-done elements. In a time when we have only online classes and look at screens all day, these elements bring a human touch to the brand identity. We selected what we love from the first round of visual studies and combined them into our final system. (Final study below).
Using the modular approach as a base, this direction celebrates all graphic design’s processes and media. It includes design references we’re familiar with: screenprinting, computer glitches, CMYK, etc. and our inside jokes as well. The scribbles are playful: some contained and cropped by the modules, some break out of the modules. Click the image below to go through the branding slides.
Drexel's Graphic Design Senior Showcase is an annual show for Graphic Design seniors to display their capstone project and other works. Due to COVID-19, the 2021 show is being held online via the Senior Showcase website. Additionally, there's an outdoor installation at the URBN Annex building to exhibit a snippet of the seniors' work. As the design lead of the Branding and Design committee, I collaborated with my teammates to create a brand identity for the show and implement it into digital and print deliverables. Most importantly, we redesigned the showcase website user experience to enhance its ability to promote seniors to potential employers.